It took two years and rejections of many proposed designs before, in 1986, the West Hollywood City Council unanimously adopted the 38 white boxes arranged in the shape of the City on a blue background, wrote B.K. Slinshoff, in the West Hollywood Post in December 1986 about the creation of the City of West Hollywood’s official logo.
According to Ted Wu, a professional designer who came up with the logo design, each of the 38 boxes represents photographs he had taken over several months of various West Hollywood scenes. Taken together, they form a mosaic of the City’s diversity.
Slinshoff quoted Wu as saying, “We’re proposing a symbol that, in time, we hope will represent all the good things we do.” Speaking to West Hollywood City Council, Wu said, “I think you deserve something better (than a traditional city logo), something more spiritual."
Today – decades later – the City logo is emblazoned on flags throughout the City, including atop City Hall with its rainbow variation, which became official several years after the white-on-blue logo was first developed. The rainbow logo recognizes the more than 40% of people living in the City who identify as LGBTQ.


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